Content engineered to be shared

Instagram does not distribute what people like. It distributes what people send. Sends per reach — SPR — is the signal weighted most heavily when the platform decides whether a reel stays inside your follower base or gets pushed to strangers.

We came out of social media strategy before we came out of travel. That background is the whole product: every hotel reel we script, shoot and cut is engineered around a reason to hit the send button — a place worth tagging a friend in, not a place worth admiring alone.

Pretty photos accumulate likes. Sendable content accumulates bookings.

We are Richard and Maggie — a couple who spent years inside social media strategy before pointing a camera at hotels.

Richard built and ran automation & AI systems for brands where distribution was the entire job: understanding which signals a platform rewards, and building creative around them rather than hoping for reach. Maggie grew @magstar2626 from nothing into a catalogue with over 12 million views in her first year by testing the same principles daily, at speed.

Travel is where those two things finally met. Hotels are inherently sendable — a room, a view, a moment worth tagging someone in — but most hotel content is made to be admired rather than shared. We came into travel content to fix that gap, and we treat every property we work with as a distribution problem first and a photoshoot second.

Paid campaigns and hosted stays. Tell us about the property, the dates and what you need the content to do — we will come back with a plan, not a rate card.